APPAREL: How cool is this?
By Judith Reppucci, Globe Correspondent

click here to purchase sweatshirtYou've got to dress for the cold, but that doesn't mean you can't be cool about it. Take a fashion tip from actor John Hawkes, who wore a Cape Pond Ice T-shirt that proclaims ''The Coolest Guys Around'' in the movie ''The Perfect Storm.'' When the costume designer for ''Storm'' spotted locals wearing the snowflake-logo shirts, he knew they were the real Gloucester, says Cape Pond Ice president Scott Memhard. The company has purveyed ''pure Yankee cold'' — otherwise known as ice — to the fishing industry for 156 years, and the shirts were giveaways to customers and staff. Now you can buy your own. Wear it with pride: Cape Pond Ice has trademarked its slogan, so Memhard says, ''We are the coolest guys around — in the definite sense of the word.'' Prices for original or weathered navy blue T-shirts, sweatshirts, and caps range from $15 to $55. Cape Pond Ice company, 104 Commercial St., Gloucester; 866-766-3423 or capepondice.com.